Easter 2025 Spending Trends

With Easter spending expected to reach $23.6 billion this year, consumers are focused on making Easter special, even as they remain unsure about the broader economy.

From the pandemic to high inflation, consumers have navigated a number of tumultuous situations. And they have proven resilient, adjusting their budgets, trading down to different brands, shopping discount or, at times, pulling back on some areas of spending. Throughout this, they continue to prioritize what is most important to them - not just everyday essentials but also moments to celebrate with their friends and family. As today’s shoppers face additional economic and price uncertainty, they’re continuing to embrace special events like Easter.

Although they’re being more mindful of their wallets, consumers are still taking care to make room in their budgets for celebrations with family and friends. Regardless of budget, today’s consumer is looking for value. Discount stores are, by far, the top destination for Easter gifts.

For the full article by Katherine Cullen, please visit nrf.com. For more insights into Easter spending, check out NRF’s Easter headquarters.