Foot traffic to strip malls is booming

U.S. adults make about 1.3 billion visits to shopping centers each month or about 62 trips per person annually, according to the International Council of Shopping Centers. While some outlets, like malls, have struggled to retain shoppers, foot traffic to strip malls is booming. Data compiled by analytics company RetailStat shows annual visits to strip malls surged 18% last year compared with prior to the pandemic.

Convenient shopping options, hybrid work and millennials moving to fast-growing suburbs are driving that trend. "Lines are shorter because of smaller stores, parking is easier, they're usually on your way home from dropping your kid off at school or on your way home from work," said real estate attorney Jessica Vara of Hunton Andrews Kurth.

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